SAGA wasn't born in a boardroom. It grew out of conversations the kind that stretch past bedtime, fuelled by a quiet and persistent frustration. Three friends kept arriving at the same realisation: the children's space was full of things made for grown-up eyes, shaped by adults who had long stopped asking children what they actually needed or who they already were.

So we decided to build differently. We brought together a decade of textile heritage, twenty years of manufacturing rigour, and a master's in design thinking and made one quiet agreement: children would be our collaborators, not our audience. Every stitch, every workshop, every experience begins with what a child already knows. And gives it room to grow.